Topics include:
Business Model Canvas and how to conduct customer discovery to ensure your product fits the needs of the marketplace
Create a customer profile and conduct a competitive analysis
Utilize the latest digital marketing techniques, social media, branding, and media strategies
Create an executive summary and pitch presentation to communicate your value proposition
Perfect your sales strategies
Determine forms of business ownership
Create an operating budget for your business
Develop financial management skills including record keeping and financial statements
The program culminates in a pitch contest with cash prizes!